US merchants in certain states are able to sell select hemp or hemp-derived cannabidiol (CBD) products on Shopify. Ever since Shopify began allowing the sale of hemp-derived CBD and CBD related products a few months ago, we’ve seen an explosion of CBD stores on the Setting up a Shopify CBD store has opportunities and challenges. Learn how to manage this fast-growing market and stay ahead of the curve.
Selling CBD on Shopify in the United States (US)
This page was printed on Sep 14, 2022. For the current version, visit https://help.shopify.com/en/manual/products/cbd-products.
If you’re a US merchant and you want to learn how to set up your Shopify store to sell hemp and hemp-derived products that contain cannabidiol (CBD), then use this page for information about some laws surrounding hemp and hemp-derived products that might apply to your business. Learn more about hemp and hemp-derived products.
Hemp is a type of plant in the cannabis sativa plant species, and produces a broad range of cannabinoids. Hemp doesn’t produce high levels of tetrahydrocannabinol (THC), but is capable of producing high concentrations of CBD.
To sell hemp and hemp-derived products that contain CBD, you need to review and submit the Attestation for the Sale of Hemp and Hemp-Derived Products.
The Attestation for the Sale of Hemp and Hemp-Derived Products is only available to stores that are based in the United States. If the document doesn’t open in your Shopify admin, then verify that your store is a US-based store.
If you haven’t created a Shopify store yet, then go to www.shopify.com/sell/cbd to sign up for a trial store.
Laws in the United States surrounding hemp and hemp-derived products are changing, so you should consult with legal counsel before you sell these products on Shopify. Shopify can’t provide legal advice on what and where you can sell.
Before selling hemp or hemp-derived products on Shopify, review and monitor federal, state, and local laws. You should also monitor updates from the Food and Drug Administration (FDA).
Set up your store to sell hemp or hemp-derived products
If you sell CBD products, then you can only set up email-only order and shipping notifications. SMS notifications are not supported for merchants who sell CBD products.
- Log in to your Shopify store. If you haven’t created a store yet, then go to www.shopify.com/sell/cbd to sign up for a trial store.
- Carefully review and submit the Attestation for the Sale of Hemp and Hemp-Derived Products. You need to be signed into your Shopify account as the store owner to complete this form. If you’re not the store owner, or your store address is not located in the United States, then this link will automatically redirect you to the Shopify admin. Before you sell any CBD products, make sure that you understand and submit the attestation form. After you have submitted the form, the attestation process is automatic – you don’t need to wait for a response from Shopify regarding the attestation form.
- Select and apply for a third-party payment gateway. Shopify Payments is not available for hemp or CBD products at this time. However, Shopify has partnered with third-party payment gateways that support the sale of certain hemp and/or hemp-derived CBD products. The requirements for approval may vary for each gateway. Review the requirements and apply directly to any of these gateways using the following Shopify-specific links:
- Set up email-only customer notifications for orders and shipping. You can only send notifications related to CBD products and shops by email. SMS messages aren’t supported. For steps to enable email-only customer notifications, refer to Disable your customer’s SMS notifications.
This list may not be exhaustive, and may change over time.
Hemp-derived CBD transactions are vetted more carefully by third-party payment gateways than other transactions, so the application and approval process might be more involved than usual. Third-party payment gateways take into account many factors in approving payments and rates for shops selling CBD products, including product type, whether the business was recently created, transaction history, volume, product mix, and others. Approvals are at the discretion of each third-party payment gateway, and Shopify can’t guarantee the approval of your shop.
Additionally, it is important that you know your responsibilities. Like all Shopify merchants, it’s your responsibility to follow federal, state, and local laws and the respective policies of Shopify, our app and partner ecosystem, and any third-party providers. If you have additional questions, then contact the third-party providers directly, or consult with an attorney.
Merchants using Shopify Plus can contact the Merchant Success team for guidance and dedicated support in completing the steps required to sell hemp or hemp-derived CBD products on Shopify.
Disable your customer’s SMS notifications
You can only send notifications related to CBD products and shops by email. SMS messages aren’t supported. For information about customer notifications, refer to Set up your customer’s notification options at checkout.
The Top 10 CBD Stores on Shopify
Forbes anticipates that by 2025 the CBD market in the US could be worth as much as $16 billion. And with Shopify making it easier than ever before to sell these products online, it’s no wonder that sellers, new and established, are opening online stores.
With all of these new stores opening, we thought we’d make a list of some of our favorites. So here, in no particular order, are 10 of the top CBD stores on Shopify at the moment.
The name Cannuka comes from the combination of cannabis and Manuka honey which are the two main ingredients in their products.
While their product offering centers mostly on skin care, what makes their products stand out is their branding and clean, modern looking website design.
Their products and co-founder have even been showcased on Shopify’s CBD landing page.
2) Mind CBD
Unlike Cannuka, Mind CBD has a much more extensive product range. They even offer CBD treats for cats and dogs.
Regardless of what CBD products you’re looking for, chances are you’ll be able to find it here. Assuming that it’s legal, of course.
The power of Briogeo’s Shopify CBD store is definitely in their branding.
By focusing exclusively on selling CBD infused hair care products, they’re able to target a lucrative audience and differentiate themselves from other CBD stores.
They’re also one of the few stores along with Cannuka to have their products included on Shopify’s CBD landing page.
4) Infusion CBD
Infusion CBD sells a range of their own CBD oils, balm, capsules, gummies and even vape oil.
What separates this particular CBD store from the others on this list is that it’s sells to the UK. Which highlights that selling CBD on Shopify isn’t just restricted to the US, but is possible in any jurisdiction that allows the sale of CBD products.
5) CBD Farmers Collective
This is a unique entry on this list in that CBD Farmers Collective isn’t a single seller. Rather the site allows farmers in the US to sign up and begin selling their CBD products.
This not only gives farmers an easy means to selling their product online, but also gives shoppers a wide range of choice.
6) LEEF Organics
All of LEEF’s products are 100% organic and non-GMO.
Their site is also well designed and contains high quality imagery of their products, letting them show off their equally high quality packaging.
If you’re going to open your own CBD store on Shopify, take a leaf out of their book and invest in professional grade photography.
7) RE Botanicals
One thing that this Shopify store takes advantage of that not many others on this list do are customer testimonials.
Doing so helps them establish trust in the minds of potential buyers, increasing the chance that they’ll convert into actual buyers. If you’re not sure how to get positive testimonials from customers, have a look at our guide to using email marketing to generate positive reviews.
8) Made By Hemp
Made By Hemp has been in the CBD game long before selling it became possible on Shopify.
In addition to selling their product, their site goes into detail about their production processes and where they source their hemp. Providing this information also helps to establish trust with potential buyers.
9) Josie Maran
Josie Maran isn’t your typical CBD store.
First of all, Josie Maran focuses primarily on makeup and skin care, but they also sell other related items such as hair care products and bath accessories.
Their CBD products represent a special product line, Skindope. This is the only other product to be included on Shopify’s CBD landing page along with the other two stores on this list.
Sabaidee’s mission is “to help one million people live a healthier and happier life by providing the highest quality hemp extracts that work.”
While we’re not sure how many customers they’ve helped so far, based on the over 1,000 customer reviews, it looks like they’re well on their way.
There you have it, 10 of the best CBD stores on Shopify at the moment.
If you know of any others, feel free to mention them in the comments below!
If you’re looking for more inspiration, be sure to also check out our collection of CBD emails here.
Ultimate guide to growing a successful Shopify CBD store
Setting up a Shopify CBD store is filled with opportunity as well as challenges. Here we guide you on this fast-growing market and staying ahead of the curve.
Exciting times lay ahead for our budding Shopify CBD sellers as we enter a time that hemp is being recognized for the health benefits that it provides. Opportunities abound.
It wasn’t too long ago that the mention of cannabis (aka the devil’s lettuce) would stir up feelings of horror and distaste to many a mother. But perceptions have changed in recent years as the medicinal value of hemp products have surely, but slowly entered the mainstream.
Because not every cannabis plant is going to get you high.
In fact, one of the most prominent extractions from the plant is the substance of CBD, and one of the most popular places to buy it is Shopify CBD.
There are online stores popping up left, right and centre selling the stuff with all kinds of claims to wondrous health benefits. CBD products are at the forefront of fast-moving progressive markets in the western world. It’s estimated to grow to 22 billion dollars by 2022.
Kim Kardashian recently had a CBD themed baby shower if you can believe it.
There’s just no stopping it.
But that doesn’t mean that there aren’t plenty of speed bumps in the way of budding (excuse the pun) Shopify CBD sellers.
There are still grey areas with regards to its legal status and payment providers, especially when it has come to Shopify sellers.
The good news though, is that if you navigate your operations in a smart way and take care to brand your products effectively there are opportunities abound.
That means that you need to push your marketing mind in to sixth gear and get your stockroom in tip top shape.
And one of the most vital elements to getting your operations running smoothly is with the implementation of Shopify inventory software.
But we’ll get to that later.
For now, let’s dive into the basic steps of what it means to run a successful Shopify CBD store.
Getting Your Shopify CBD Facts Straight
Alright, best to start with the question, what is CBD?
Not because you don’t already know, but because the first step to being successful in an anxious market is to relieve the tension by being clear about what the product is.
That means being straight with the facts, offering up the benefits as well as dispelling misconceptions.
Don’t forget that this is going to be a new product for many first-time visitors and there is a lot of misinformation out there. But that also spells out an opportunity to provide those essential facts that are going to clear everyone’s mind.
So, as we know, CBD stands for Cannabidiol and is an organic compound that is found naturally in cannabis plants.
There’s lots of studies showing that there’s benefits to ingesting it when it comes to dealing with: epilepsy, physical pain, stress, anxiety, depression, acne and a whole load of other common ailments.
There’s even been studies showing that CBD can reduce blood pressure and as a result, the health of your heart.
Vaping is one of a hundred ways you can ingest CBD without having to smoke it and wreck your lungs. Ideally you want to stock up on a variety of products for your Shopify CBD store so that your customers can choose the method they are most comfortable with.
But it’s also vital to remember that it’s not a miracle cure and hasn’t been approved by state medical bodies for widespread use. So, it certainly shouldn’t be sold in that way either.
To continue with the enlightening facts though, you also want to reassure your customers of the fundamental differences CBD has with its psychoactive, and much more potent cousin of THC.
CBD is not derived from marijuana, which is the weed that gets you high.
THC is that well-known substance that will have you destroying a pack of Doritos and watching Alice in Wonderland with Pink Floyd’s “Dark Side of the Moon” playing in the background.
And as you might expect, it’s important to make the distinction between that mind-bending substance and the grounded world of Shopify CBD.
There’s often still a tiny amount of THC in CBD products, but this is usually legally capped at a very low percentage of around 0.3%. The effects are barely noticeable considering the average amount of THC in marijuana is around 10% (this is a very crude estimate).
Make sure you know what this is in your area of sale because the levels vary between the US and Europe for example.
Ultimately though, the important thing here is that if you want customers to stay then you need to be clear about what it is you are selling.
CBD is not going to get your customers high, but nor is it a miracle cure. It’s an organic compound found in hemp plants with health benefits.
Get that right and you’re off to a solid start.
Providing Proactive Customer Support
Taking a friendly and approachable attitude to customer support will do wonders to reassure visitors to your Shopify CBD store. Gaining trust is going to be a crucial factor in determining whether you your store succeeds or goes up in smoke!
Even with the information above, and all the research you’ve done yourself there might still be some confusion as to your Shopify CBD product.
And if you’re a bit unsure, then imagine how your potential customers feel.
Getting that first buy is super important here, because once the bond is established, it’s highly unlikely your customers will be going somewhere else after.
It’s one of the hidden beauties of selling a fairly unknown product.
But that’s why you need to make sure that you support your store’s visitors as much as you can. They need to trust you here, and to earn that trust you need to show you care about their wellbeing and needs.
There are plenty of popular Shopify apps which can help you set up a support system.
Aside from them, a good start would be to answer their questions pre-emptively.
You could start an FAQ with answers to questions such as:
- Which product is right for me?
- What dosages should I be using?
- Is there any potential risks or side effects?
- What is the difference between your CBD products?
- Do you offer discreet packaging?
Put yourself in the buyer’s shoes. What would you be interested in knowing, even after you have tried CBD for the first time?
After you’ve done that, it’ll be even better if you can offer a contact address. A place where questions and concerns flow as freely as the hippies that popularized this love of the plant in the 60’s.
Because again, building brilliant relationships with your customers is going to go a long way to ensuring they make their way back.
Building a Memorable Shopify CBD Brand
Okay, so we already know how important it is to get the health benefits across and support our customers.
But where does branding fit into all this?
Well considering health benefits are the focus of CBD products it’s best to keep some focus on that aspect. Rather than going with stereotypes of weed use.
There’s no point marketing to marijuana smokers with tasteless caricatures of Rastafarians if the effects of the product are so vastly different.
You want to be breaking those stereotypes and highlighting the visible health benefits.
So, what are health brands doing these days?
Well, often the most successful Shopify CBD stores are both stylish and friendly.
There isn’t one single way to sell your Shopify CBD products, and that’s the beauty of jumping into a brand new market. But if you want to play it safe then stick to simple, clear and friendly. Works a charm.
- Soft green color palette – smooth on the eyes, and subconsciously keeps visitors’ minds at ease. Obviously makes sense with the hemp and plant theme too.
- Clean design – gives a friendly welcome as navigation is made simple. Note how few buttons there are to press on the page of this Shopify CBD store.
- Blog and information at hand – the blog posts offer interesting news and information related to wellbeing, from CBD benefits to healthy sleep patterns and even yoga poses.
- CBD guide – this is what we were referring to before, giving visitors all the knowledge they want on tap, without having to leave your store to go find it.
- Easy contact info at hand – email address to contact is great, but these guys offer a phone number too, which will inspire confidence in even the biggest skeptics.
Plenty to get inspired by here.
Take a look around and see what other Shopify CBD stores are doing to make their store as attractive and welcoming as possible on first glance. It’s also what a lot of the other best Shopify stores are doing at the moment.
But remember, this is a fresh market with fields of untapped potential so let your imagination flow free with ideas. You don’t necessarily need to do anything like this example store to be successful.
PRO TIP: Check out our list of 10 Best Shopify Tools to help you drive sales and make the most of your online store.
Shopify CBD Payment Issues
Probably the least desired and most talked about topic when it comes to Shopify CBD sales.
There are plenty of murky waters here, and information changes often so we won’t get into the details here. But the lowdown is that there have been some reports that Shopify payments has blocked stores from using their services when it comes to selling CBD products.
Many US companies have instead gone with high risk merchant account providers for their Shopify store. They will allow you to take credit card payments but do keep in mind that they do charge a higher fee.
Others have turned to payment gateways like PayPal, but of course they can also stop payment from going through if they want. Especially because CBD products are still equated to marijuana and are illegal under federal law.
So, ultimately the best route to go down here is offer as many possible payment options to your customers as you can.
That way if one route gets blocked up, you always have back up!
PRO TIP: If you are a manufacturer using Xero for accounting, we’ve got you covered. Learn how to track your Xero raw materials , create your bill of materials on Xero and optimize Xero tracked inventory for batch and expiry dates .
The Tool that Ties it All Together
Katana acts as your central command so that you can manage your inventory for your Shopify CBD products efficiently. Any time a product is low on stock you can visually identify it on the stock levels page, and make sure to purchase it before you run out. Your customers won’t ever have to deal with late deliveries.
On to a lighter note.
To a problem with a much easier to find solution, and that is the issue of order and Shopify inventory management.
It might not be the first thing that comes to mind for Shopify CBD sellers, especially when there are so many other exciting aspects of business to look at.
But with all these incoming changes to payments you want to have the finest accounting software for Shopify and solid inventory data to show the scrutinizing banks that you know what you’re doing!
And the reality is that if you don’t take your inventory management seriously, then it can be too easy to lose out once your store gets growing.
You want to be ready for those big bucks, by having a solid inventory and order management system when the time comes.
And the beauty of being in a growing market like CBD is that the time will come. It’s just inevitable that progress will triumph, and all the creases of the industry will be ironed out. And you want to be there waiting with neatly packed room of products, ready to be shipped off at a moment’s notice.
Katana ERP manufacturing Software is perfect for Shopify CBD sellers to keep track of their products and orders without having to rely on inefficient spreadsheets. It’s been designed with a visual color coded dashboard for quick decision making.
It’s especially useful for:
- Managing your Shopify CBD inventory
- Fully functional Shopify Order Management System
- Integrating with accounting software like Quickbooks
- Moving on from tedious inventory Excel sheets
- Having your entire order fulfillment cycle in one place
The whole point here is to make managing your business as easy as possible while the CBD market is booming, and the competition is on.
That way you can spend your time working on supporting your customers, designing your store and selling your Shopify CBD products!
Natural Native are a Shopify CBD store that provide valuable information to their customers with their very own knowledge base.
But to take their business to the next level they adopted Katana Smart Workshop Software to: