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how to grow and sell weed

How to grow and sell weed

The solution? “We need to focus on consumer satisfaction. How do you get your messaging out to your patients? How do you retain them, make them happy, answer their questions? How do you get their loyalty?” Answering those questions, Adams says, is “how you’re going to stay in business in the end”.

If you’ve got a good product, you’ve got to get it into your customer’s hands and have them come back.

The course promises to be a rigorous survey of the landscape of marijuana production and sale, educating prospective growers in everything from irrigation to marketing.

3. Build a client base – and keep them

“The main thing that’s important is to make a boutique brand rather than a mainstream one,” Adams says. “As long as that mom and pop store is able to market to its local consumers, it will stay in business. And people in its area may even buy more than they would from, say, Advil because they know them and trust them and like their brand.”

There were, of course, “various growers doing it long before it was legal” but even pot veterans find their expertise distinctly lacking. “People have done the best they can given the resources,” Adams says – but growing marijuana for personal use or illegal sale isn’t the same as running a professional operation. “I’ve noticed that there is a pretty big labor shortage in the marijuana industry,” says Adams. “That’s one of the major problems we’re facing right now: there’s no training anyone can take.”

4. Build a boutique brand

A marijuana field. Photograph: Stephanie Paschal / Rex Features

Legal in Canada … for medicinal purposes. Photograph: Alamy

How to grow and sell weed

Date: September 15, 2021
Read time: 6 minutes

Medical marijuana patients 18 years and older will be able to grow up to 3 mature and 3 immature plants at home starting October 1, 2021, with a cap of 12 total plants per household. All adults over age 21 will be able to grow under the same rules starting July 1, 2023. Plants must be grown indoors and must not be visible from the street. People who choose to grow their own plants must do so in their primary residence and where individuals under 21 can not access the plants.

Can I grow cannabis at home?